Australia’s new tourism advertisement

Australia’s new tourism advertisement

Australia’s new tourism advertisement aimed at boosting falling numbers of overseas visitors has been mocked by a ‘look-alike’ website drawing attention to events that shocked the nation.

Tourism chiefs came up with the idea of the simple slogan ‘There’s Nothing Like Australia’ – but a spoof website designed by pranksters in the U.S. features events such as the disappearance of baby Azaria Chamberlain and the moment that the late Steve Irwin held his baby son while he fed a crocodile.

Furious officials at Tourism Australia are now trying to track down the creator of the nothinglikeaustralia.net website with a view to taking legal action.
The images emerged just a few days after comedian Robin Williams joked that Australians were just ‘English rednecks’ during an appearance on the Dave Letterman show in the U.S.

Though many Australians found his comments amusing, prime minister Kevin Rudd was less than impressed. It is likely he will not be impressed by these images either.

Making a joke of the Azaria case – which hit the headlines in 1980 when the baby’s mother cried out that a dingo had taken her child from the family holiday tent near Ayers Rock – the spoof website declares: ‘There’s nothing like a dingo taking your baby.’

Referring to the time when Steve Irwin clutched his baby son Bob in a crocodile enclosure at the Australia Zoo, the website states: ‘There’s nothing like taking your child to work’.

Even the racial riots in the Sydney seaside suburb of Cronulla five years ago get a mention, a picture of a mob beating up a man being shown alongside the slogan: ‘There’s nothing like welcoming the new guy.’

A photo of a man surfing near an enormous shark is accompanied by the caption: ‘There’s nothing like surfing with your mates.’

A frightening photo of a deadly funnel web spider receives the caption: ‘There’s nothing like giant f—–g spiders’.

The spoof website is the last thing Tourism Australia wants following the failure of the last slogan, featuring model Lara Bingle, who asked ‘So where the bloody hell are you?’

That advert ran into legal trouble in Britain, while the Japanese couldn’t understand it.

The most popular campaign was led by actor and comedian Paul Hogan in the late 1980s when, standing beside a barbecue, he looked into the camera and said: ‘I’ll slip an extra shrimp on the barbie for you.’

A slogan accompanying the advert said: ‘Come and say ‘G’day.’

Originally posted 2010-04-05 19:01:49. Republished by Old Post Promoter

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